The Publicity.ai SEO & Content Marketing Scholarship is a highly competitive award for high school and college students interested in SEO and content marketing. Unlike most scholarships which simply require good luck to win, the Publicity.ai scholarship puts the tools for winning in your hands by judging your entry on your ability to appreciate and explain genius marketing! Students applying must submit a brief essay explaining the best use of content marketing --the act of producing content to compel your audience to appreciate and share it-- that they have seen. In 5 paragraphs or less, you should share what you saw (feel free to link to it if its online), how it made you feel, the call-to-action, and ultimately explain why a certain marketing campaign was the best use of content marketing that you have ever seen for the purposes of achieving business goals (typically increasing revenue and profits). Studying in the fields of Business, Marketing, Computer Science, Communications, or IT are recommended but not required. Being passionate about appreciating great marketing is an absolute must. We're always excited to see what the next generation of marketing leaders thinks is great content!