Be accepted to attend a four-year accredited California college or university by Fall 2017 semester or be enrolled for the 2017-2018 school year. Lives in the state of California. Be an incoming college sophomore, junior or senior undergraduate student of at least 25 percent Hispanic descent. Graduate students must also have at least 25 percent Hispanic descent. Have a minimum 2.7 cumulative GPA and 3.0 GPA in their major subject. A desire to work in public relations/communications industries. Major in public relations, communications, journalism, advertising, and/or marketing. Be available to attend the HPRA PRemio Awards dinner on (Date TBD, 2017 )in Los Angeles. Volunteer for at least (2) HPRA-LA events in 2018 which can include Scholarship program outreach. Note: Students who have previously been awarded two scholarships from HPRA do not qualify for a third award.